Pure, organic oats,
ready in 2 minutes—just the goodness
you need, nothing you don’t.
the
better
made,
ORGANIC OATS
DESIGN GOALS AND STRATEGY
LOGO IDEATION
value
Aa
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Outfit
BOX
SACHET
outside / inside
outside
logo
illustrations
features
cost
cost
product name
inside
logo
product information
ingredients list
flavors
information
logo
Wholesome, clean, and effortless — BetterMade is your go-to snack for any time of day.
Packed with 100% natural ingredients and fresh flavors, it keeps you fueled, balanced, and feeling good.
Because every moment deserves something
BETTER MADE.
ABOUT THE BETTER MADE
SCOPE OF WORK
TARGET AUDIENCE
All-age
Busy Professionals
Urban Families (Parents & Homemakers)
Health & Fitness Enthusiasts
While many brands focus either on fitness or family, BetterMade can position itself at the intersection of both — “wholesome, convenient, and truly clean for everyone.”
INDIAN MARKET COMPITITION
Segment
Instant Breakfast (Oats, Muesli)
Saffola, Quaker, Bagrry’s, True Elements
Health, convenience, family trust
The Whole Truth, Yogabar
Transparency, freshness, protein-rich
Slurrp Farm, Timios
Nutrition, comfort, simplicity
Happilo, Open Secret, Monsoon Harvest
Guilt-free, premium, trendy
Clean-label & Modern
Family/Child-oriented
Lifestyle Snacking
Key Players
Positioning Focus
honest design
builds clarity
tells a wholesome story
design language
narrate
differentiation
value
Illustrations used
BRAND ASSESTS
logo-
Honest & minimal — built on trust
Box of 7 -
One pack a day — pure convenience.
Illustration-
Warm, relatable, and mindful.
Sticker Seal-
Neat and user-friendly
Typography: Personal and handcrafted.
Simply Packed,
Simply Made.
